Sold On Seniors®
... Sales & Marketing Consulting ...

 

"The 'Art' of pleasing senior customers" ~ Washington Times
"Catering to the Elderly Can Pay Off" ~ New York Times
"America's Untapped Market: Seniors" ~ CBS MarketWatch
"A 'Breath of Fresh Air' in senior marketing" ~ CD Publications News Service

"Silver-haired market can be an untapped gold mine" ~ Free Lance Star
"Marketing Maven Targets the Older Crowd" ~ Business Forward Magazine
"Boomers may have lost marketing sex appeal" ~ Microsoft bCentral
5 STAR Rating, "A highly recommended, practical marketing book" ~ Midwest Book Review


Gary Onks - Quoted as expert source for Chicago Tribune
"Golden Year Gold Mine" ~ Selling Power.com
Onks chosen as Co-Author of new STS Guide to Senior Marketing
Author Gary Onks featured on CBS Marketwatch Radio


Borders Bookstores awarded Seniorized® Seal of Approval Award
Cracker Barrel Restaurants awarded Seniorized® Seal of Approval Award
Onks appointed to board of directors for WiseVillage Internet Company
Gary Onks chosen as judge for Mature Market Media Awards panel
RealtyTimes.com selects Gary Onks as a monthly featured columnist
Onks quoted in Senior Market Advisor magazine article
(To read full articles click on links above)

 

 

Sold On Seniors News for 2008

 

Reverse Mortgage Market
In 2007 Gary focused his selling methods on reverse mortgage sales. He sold more loans in his first 2 months than anyone had ever done in the 16 year history of the nations largest reverse mortgage lending company. He was the #1 seller nationwide breaking the company's long standing sales records.

General Sales Markets

Retail sales of the 2007 holiday season were way down and the blame is being laid on economic slowdown, the price of oil, the mortgage market meltdown and fearful consumers. The real reason for the lackluster sales results is that companies are still focusing on the youth market instead of the lucrative 55+ market.

To improve sales, Gary Onks, President of Sold on Seniors®, Inc., says that companies need
to get Seniorized® in order to capture their share of the $20 Trillion senior market.

 

Most companies are not aware that this consumer segment comprises 38% of all goods and
services purchased annually and that they control 79% of the financial assets in existence
today. Seniors also have 26% more disposable or discretionary income than any other
segment of consumers and they control 48% of all purchasing decisions made today.

 

Companies are beginning to remember the news reports about the demographic shift with the first baby boomers turning age 62 this year. They are starting to see this as the real market segment that they would truly love to get a grasp on. By applying Seniorized® sales methods companies can rapidly achieve their sales goals and attain market dominance.

 

Sold on Seniors® intends to be the Front Runner that they turn to. Timing is Everything and
as Zig Ziglar says, "It’s easy to get ahead when your competition has quit or quit competing."
           (Or as Gary says, "when they don't know how to reach the prospects.")

 

Don’t let your competition get Seniorized® ahead of you. Get Sold On Seniors® now!

 

PS- Act quickly and be successful in 2008 by addressing this $20 Trillion marketplace!

 

 

"The 'Art' of pleasing senior customers" ~ Washington Times
"Catering to the Elderly Can Pay Off" ~ The New York Times



Senior Marketing Consultant
Gary Onks
"The Natural" Senior Seller

  

 

Book Information - Order Page

 

 

 

"Gain Market Share, Show Seniors You Care"

 

Call: (540) 785-9050

 

 

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