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Every 7 Seconds someone in America turns 50
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Spend almost $2 Trillion on goods &
services each year
* Over 30%
of all homes offered for resale are by people age 65+
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43% of all new cars are purchased by seniors
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Account for over 40% of total
consumer demand
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Seniors average $24,000 in annual disposable income
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50+ age group is the fastest growing population segment
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Most seniors open all the direct mail they receive
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Spend over $29 Billion yearly on grandchildren's gifts
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Control over 48% of all discretionary purchases that occur
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Seniors are the most affluent consumer group that exists
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30% more likely to purchase online than younger users
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Per Capita income is 28% higher than other groups
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Over 81 Million adults are past the age of 50
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60% purchase home remodeling products & services
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Women over 50 spend $21 Billion on clothes annually
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Seniors own over 80% of all money in savings accounts
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79% of America's financial assets are owned by seniors
*
Folks over 50 Dine out 4-5 times per week
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Account for over 79% of all leisure travel spending
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Own 62% of all large Wall Street investment accounts
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Seniors visit malls more often than any other age group
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Over 70% of seniors are willing to try new brands
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92% of seniors shop online & 78% make online purchases
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Local daily newspapers are read by 71% of seniors
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74% of Seniors use the Internet to find health information
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Over 65% of Seniors stick with brands if they like them
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89% of seniors rate "being active" as critical to enjoying life
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Housing market for seniors tops $100 Billion each year
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The net worth of seniors is 5 times that of average Americans
*
Seniors provide over $90 Billion in care giving services annually
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There are more people over 65 than teenagers in
the marketplace
*
Modern Maturity is the largest circulation magazine
in print
*
"Who Wants to be a Millionaire" average
viewer age is 55
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Senior marketplace has a total net worth
of $20 Trillion |
