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Index Page
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Chapter 1: Story
Behind the Story
*Senior Selling 101 is..... page 7
*Embarrassed to death when..... page
9
*The GREATEST senior marketing
secret is..... page 10
*.....gives you a "Platinum ....." page 12
Chapter 2: Trillions In Treasure
*They are VERY CASH POSITIVE
with..... page 14
*A "Sales Tidal Wave" that..... page
17
*They BUY..... way over and
above..... page 18
*Seniors have the GOLD and will..... page
21
Chapter 3: Bigger Is Better
*To GO where the MONEY is..... page
23
*Don't commit marketing Hari-Kari by..... page
24
*The real "Senior Consumer
Trend Setters" are..... page 25
*Senior "receivers" are EAGERLY looking for..... page
27
Chapter 4: Off
the Radar
*Gobs of money and a STARVING HUNGER for..... page
29
*Competition is missing..... and is vulnerable by..... page
30
*When you discover that you are riding..... page
32
*Focus on the new "MAIN EVENT" which is..... page
34
Chapter 5: Who
Are Seniors?
*The "Magic Label" all seniors identify with
is..... page 36
*If you do not heed..... call your competitors and..... page
37
*Seniors Hate..... and Strongly Dislike..... page
38
*They'll FLOCK to your door if you..... page
39
Chapter 6: What
Do Seniors Want?
*They WANT YOU to put out the..... page
41
*Seniors will ask you
"point-blank"..... page 42
*Another SECRET..... not only do you..... page
44
*Seniors will Spend Their Last Penny to..... page
47
Chapter 7: How
Do You Reach Them?
*The ONLY WAY to successfully reach seniors is..... page
48
*Inside each senior is a..... who still wants the..... page
49
*Focus your marketing efforts by using..... page
52
*GRAB UP TONS of customers simply by..... page
62
Chapter 8: Aren't
They Hard To Please?
*You must KNOW..... seniors are a LITTLE..... page
64
*By offering them..... you create a..... page
67
*They really LOVE to hear.....page 70
*Seniors are only in tune with..... page
73
Chapter 9: How
Can I Stand Out?
*This is where..... makes ALL THE DIFFERENCE. page
76
*They are invisible unless..... You need to..... page
79
*Learn the "Shy Away Secret," which is.....page
81
*GRAB HOLD of..... and you've got a winner. page
85
Chapter 10: Will
They Trust Me?
*The secret "Trust" phrase is..... seniors
require..... page 89
*Never, EVER say these words to seniors..... page
93
*Seniors listen to and trust..... Your IMAGE Soars
by..... page 91
*Inside the heart of every senior there is a..... page 98
Chapter 11: The
Magic Numbers
*Some "magic numbers" you must know are..... page
104
*All your sales efforts are DOOMED unless.....page
106
*Most marketers miss the boat, BIG TIME by..... page
107
*A little number which is easy to miss..... page
109
Chapter 12: Brand
'Em Cowboys!
*Seniors have been conditioned to look for..... page
112
*Your competition IS NOT..... your opportunity is..... page
115
*Showing..... makes it easy for seniors to buy..... page
116
*Seniors LOVE to eat up those..... page
117
Chapter 13: And
Then Some
*..... gets remembered and brings in
more business..... page 119
*A marketplace TURNOVER..... Competitors shocked. page
122
*You must have..... or the 900 pound Gorilla will..... page124
*CLOSE TO 100% of seniors actively seek..... page 125
Chapter 14: They
Still Do "It"
*Am I about to talk about.....YES, sales are..... page
128
*Selling a lot more.....when..... page
130
*Fill their EMPTY DANCE CARDS by..... page
131
*Sex appeal Selling to seniors is..... page
132
Chapter 15: Wrap-Up
*Look "behind the bifocals" and sell more by.....
page 133
*What these folks really COME OUT FOR is..... page
134
*These "three little words"..... sum it all up. page
136
*Your GOLDEN KEY to sales success is..... page
137
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